Webの場合の解像度は72dpiですが、印刷の場合はその媒体によって解像度を調整する必要があります。
以下は大体の目安です。

手元で見る印刷物(名刺、チラシなど)

350dpi

1Mほど離れてた所で見る印刷物(ポスター)

250dpi

2M～3Mほど離れてた所で見る印刷物(案内版や中吊り広告)

150dpi

Webデザイナーが知っておく、DTPの基礎知識 : Web Design KOJIKA17 (via pipco)

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